Brooks T. Goodison

Brooks Goodison leads Diversified Group, a premier third-party administrator based in Marlborough, Connecticut, specializing in designing, building, and administering self-insured health plans and innovative employee benefit solutions. With nearly 30 years of passionate experience in the insurance and healthcare sectors, Brooks is a recognized visionary and expert with traditional stop-loss, captive programs, level funded solutions. His leadership emphasizes transparency, actionable strategies, solid execution and results, delivering value to employers and employees alike.

Brooks has driven adaptation to healthcare reform and client needs, expanding Diversified Group’s services to include: Managed Care Solutions (Corporate Managed Health Services – CMHS), Worksite Wellness Programs (Corporate Fitness & Health – CF&H) and Pharmaceutical and Biopharmaceutical Expertise (Pharmasense).

He is celebrated for pioneering cost-containment initiatives, such as highly effective specialty pharmacy programs and self-funding strategies, which are critical to enabling employers to successfully address rising healthcare expenses. Offering this level of expertise, cost transparency and assistance to brokers, advisors, employers and plan members makes Diversified Group a valuable partner.

Brooks weighed in on the impact that the Diversified Group has on its clients and members…

“We provide transparency of cost and risk to the employer. Our consulting services provide the expertise and experience to help clients manage costs and risks which empower them to serve their employees and their bottom line. 

Education

• AS in Business Administration from Johnson and Wales in Providence, RI
• BA in Public Relations and Promotion with a Minor in Marketing from Central Connecticut State University in New Britain, CT
• Health & Life Insurance Licenses in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont

Industry Influence

Brooks is a prominent figure in the healthcare industry, actively engaged with:

• Self-Insurance Institute of America (SIIA)
• Society of Professional Benefit Administrators (SPBA)
• Health Care Administrators Association (HCAA)
• Advanced Medical Strategies (AMS)
• Legislative Efforts to protect and strengthen self-insured health plans at both the federal and state levels

A frequent speaker at leading healthcare events, he shares expertise on self-insurance, specialty pharmacy management, reference-based pricing, and cost control, establishing himself as a trusted thought leader.

Personal Background

A Connecticut native, Brooks resides with his wife and children. He enjoys family time, supporting his children’s sports and singing, and seasonal pursuits – boating in summer and skiing in winter.

Favorite Sport and Team

College Basketball – Brooks loves the UCONN Huskies!