This article was published on September 21, 2020 on Hartford Business. Photo source is Hartford Business Journal. 1st Place | Category: 2 to 99 Employees Diversified Group Brokerage Headquarters: Marlborough Industry: Health insurance Top Executive: Brooks T. Goodison, President When the COVID-19 pandemic forced Diversified Group to work remotely, the third-party health plan administrator wanted [...]
One of the challenges of being in the benefits field is persuading people to take action. We want them to participate in an annual health risk assessment, exercise, get their children vaccinated, save for retirement . . . the list goes on and on.
Tailoring pension and benefits messages by age or generation is a good first step toward helping plan members make better decisions. But that may not go far enough.